Over ten years his work has crossed visual communication, illustration, industrial design, furniture and luminaires, web and UI/UX, product management, and design engineering. Not because he couldn't pick a lane, but because every discipline kept pointing at the same question: why do people move through the world without noticing what shapes it?Over ten years his work has crossed visual communication, illustration, industrial design, furniture and luminaires, web and UI/UX, product management, and design engineering. Not because he couldn't pick a lane, but because every discipline kept pointing at the same question: why do people move through the world without noticing what shapes it?